Six Questions About Money: An Interview With Small Business Owner Greg Hoffman

Greg Hoffman
Greg and his wired family. He is on the far left.

Welcome to Six Questions! It is a new feature where we’ll ask different people from various walks of life the same six questions.

I expect that each person will bring something unique to a standard set of questions. Today’s guest is Greg Hoffman. I’ll let Greg introduce himself momentarily.

As you read through this Six Questions interview and all the previous interviews, I hope your thinking is sparked. That as you hear  new and different perspectives you will be prodded to think about your own relationship to money.  The views of our guest do not  necessarily  reflect the views of Pocket Your Dollars.

com or its staff, but are a springboard for thought and respectful discussion.

If you’d like to be featured in a Six Questions column, email me to express interest.

Now to Greg…

Introduce yourself in 75 words or less

I own an outsourced program management company with 22 affiliate programs in the top networks. We work as a team to educate and motivate affiliates to promote our clients. My background includes Guerrilla Marketing, Public Relations and Journalism. I was born in Tampa and currently live in Atlanta. I’m married with a blended family of 4 kids, a mother-in-law, a dog and tropical fish. I love baseball, vinyl records and comic books, specifically Captain America.

What money issue are you dealing with in your life right now

Greg Hoffman Consulting has been growing about 30% per year since 2008. I have no accounting skills whatsoever, so I’m very happy my wife handles the money side of the business completely. Our challenge has been to make sure the team is compensated for their efforts and we have the resources to travel to conferences without any problems. It wasn’t until this year that travel expenses didn’t put a strain on the cash flow. I would also like a larger budget to buy comic books but I don’t think that will be happening this year.

One thing you learned about money while growing up that has stuck with you into adulthood

We were a middle class family and my parents worked hard to have a nice lifestyle. My grandparents were from the Depression era.

They never spent money on themselves. Ever. I felt they missed out on a lot of good things in life as a result. I’ve gotten into money troubles but I never want to go without some fun in life. Hence, vinyl records, comic books and long weekend trips with the family.

One thing you didn’t learn at home about money, but wish you had

I wish I had learned budgeting, including discipline with paying taxes. I hate taxes. Saving for taxes and watching that money sit in the bank when bills are due used to give me a stomach ache. Now, I don’t look.

Name your favorite money tool, resource or book?

When I started my business in 2008, I bought a book by my mentor, Denise O’Berry called Small Business Cash Flow. Being an accountant gave my wife an advantage but I really think the book helped her strategize the growth plan for my business. I recommend it to everyone.

What’s one piece of money advice you wish every American would follow?

I think everyone should say the same thing when answering this question. Do everything you can to not live above your means. Credit card debt will hurt you for at least 10 years longer than you expect. Dig deep to find the discipline to save money.

Sometimes you really don’t need that comic book or fast food.

If you’d like to connect more with Greg,  check out his business at Greg Hoffman, his blog or follow him on Twitter @akagorilla or Facebook.


It’s PocketYourDollars again wondering if we’ve got any other business owners in the crowd who relate to Greg? I know I do. it is one thing to manage my family’s finances, but it takes another level of discipline and structure to manage my business.