Rainbow Foods has introduced a new loyalty program called Fresh Perks which replaces Fuel Perks, the previous program. I’m a firm believer in maximizing the benefits available to you, and understanding a store’s loyalty program is an important component of that.
This Rainbow Foods Fresh Perks program began April 28, 2013 and has replaced the Roundy’s Rewards card (which, as of this writing, can still be used at Copps and Pick ‘n Save). Advertised benefits include:
- additional cash back promotions throughout the year
- card-loadable manufacturer coupons
- extra Double Daze coupon events
- savings from various Clubs (details below)
You can watch a video on Rainbow Fresh Perks on YouTube for a brief overview.
How to Sign Up for Rainbow Foods Fresh Perks
If you are a Rainbow Foods customer and had a Roundy’s Rewards card, then you probably received a new Fresh Perks Rewards card in the mail. Mine came with a flyer that asked me to opt-in to an email list and print a $5 off coupon for a future grocery trip.
If you did not receive a card in the mail, you can sign up for a card at customer service or the Fresh Perks kiosk in the store.
Although the current promotions tied to the Fresh Perks program are only valid through 7/10, I fully expect that they’ll extend the program. If they don’t for some reason, then I imagine they’ll offer a replacement program (but launching these things is not cheap so I imagine they’ll stick with it for awhile).
Cash Back Rewards
To me, this is the most notable new feature of this program. You earn 1% cash back for each $50 you spend in the qualifying date range (currently that range is 4/28 – 7/10/13). The spending threshold is cumulative, meaning it adds up each time you shop with your card during the date range.
Here’s what you could earn:
- Spend $400-$449, get $4 cash back
- Spend $450-$499, get $4.50 cash back
- Spend $500-$549, get $5 cash back
Some purchases are excluded (alcohol, tobacco, pharmacy, Rainbow gift cards, stamps, etc.). The amount spent is calculated before tax and after store discounts and store coupons (I am checking to see if it is calculated based on shelf price or sale price).
Fuel Perks Ends
The cash back rewards offer is a loose replacement to the fuel discount available through the old Fuel Perks program. By way of comparison, you earned 2% back in fuel discounts, but Rainbow Foods executives say the average customer bought 10 gallons of gas (half the amount allowed) with the fuel discount earned from purchases. Therefore, the executives say the programs are equal in terms of customer earning potential.
Personally, I disagree that the earning potential is the same for two reasons. First, I used to be able to earn something when I’d cumulatively spent $50. Now I need to spend $400 to get something. That’s a material difference. Second, I would redeem my fuel discount on 15-18 gallons of gas, not the 10 gallons quoted by a Rainbow Foods executive, which means I earned more than the 1% offered in this program.
If you have outstanding Fuel Perks credit on your old Roundy’s Rewards card, you can redeem it at the pump through 6/30/13.
How to Redeem
You’ll have two weeks to redeem your reward once the earning period is up (the current two week redemption window is (7/21-8/3). Your rewards can be redeemed on any transaction equal to or greater than the amount of rewards earned, and you should just be able to scan your Fresh Perks Rewards card to get your savings applied.
On one hand this is simpler than needing to redeem your rewards at a different retailer (especially since I didn’t have many participating gas stations near me anymore). But, on the other hand, having a short redemption window in the middle of a vacation-filled summer will likely works in Rainbow Foods’ favor, not in ours as customers. We will remind you when the redemption period approaches.
The program claims that you can load manufacturer’s coupons onto your card. You will need to be logged in to do so. Do note that these coupons will not double.
I compared these to the digital coupons available on SavingStar.com. They are different coupons so we should be able to load both types onto a single Fresh Perks card.
Double Double Daze Coupon Events
Fresh Perks cardholders will have access to extra Double Double Daze events on selected dates throughout the year where you can double up to 10 manufacturer’s coupons per transaction instead of the usual 5.
Let’s be super clear about this and say: on a typical double coupon day anyone with a qualifying transaction can have 5 coupons doubled. No Fresh Perks card required. We will see some future Double Double Daze (Rainbow-speak for a day when you can double 10 coupons instead of 5 per qualifying transaction) that will require you to present a Fresh Perks card. Without the card only 5 coupons would double.
The Club programs under Fresh Perks are the same as what we saw under the Fuel Perks program. During each promotional period Rainbow Foods runs a handful of Club programs that reward you for purchasing specific products. The following are available through 7/10:
Fresh Express Salad Club – Buy 10, Get $3 on your next purchase
Huggies Diaper Club – Buy 6, Get 7th Free on your next purchase
Pet Club – Spend $50, Get $5 on your next purchase
Your turn: What questions and comments (respectful, even if displeased, comments) do you have about this new program?