Babies “R” Us/ Toys “R” Us Rewards Program: Earn Free Diapers and Formula + 10% Cash Back through 12/24

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This deal has expired and may no longer be valid.

If you aren’t already aware, Babies “R” Us and Toys “R” Us both have a wonderful rewards program that is definitely worth joining – especially if you frequent either of the stores often or plan to do some holiday shopping there. The Rewards “R” Us rewards program is completely free to join and offers exclusive member-only deals to help you save on formula, diapers and toys.

Plus, now through 12/24, rewards members will earn 10% cash back on their holiday purchases at Babies “R” Us and Toys “R” Us, online or in-store, with the opportunity to earn as much as $50 “R” Us Dollars throughout the promotion. “R” Us Dollars earned will be sent via email and are valid in-store only (some exclusions apply).

How it Works

You can join Rewards “R” Us by signing up online or enrolling at a Babies “R” Us/Toys “R” Us store near you. After you enroll, you will receive a membership card that you will need to present every time you checkout in order to earn credit for your purchases (there is a space provided for your membership number when you make a purchase online). If you enroll in-store, be sure to register your card online to get access to all member benefits as well as track your account activity.


There are numerous benefits for being a Rewards “R” Us member, including free diapers, infant formula, greeting cards and more when you use your membership card. Here is a list of some of the benefits:

1. Get a free $5 “R” Us Certificate. For every $150 you make in qualifying purchases in-store or online (with some exclusions), you will earn $5 in “R” Us Dollars. Members can earn up to $20 “R” Us Dollars per month with a limit of $60 per earning period. The “R” Us certificates are mailed via postal mail and will take about 8-12 weeks to arrive.

2. Free diapers. For every 9 value boxes of Pampers diapers you purchase, you will receive a free value box of Pampers Diapers (64-252 ct.), or for every 9 value boxes of Huggies diapers you purchase, you will receive a free value box of Huggies diapers (68-264 ct.). Combine this offer with money saving store-issued coupons and manufacturer coupons and you can save a noticeable amount of money on diapers for your little one.

3. Free infant formula. Similar to the free diapers offer, you can earn free infant formula for every 9 selected formula brands and sizes you purchase in a 12-month period. Offer includes: Gerber Good Start, Similac or Enfamil 32 oz. Ready-to-Feed Infant Formula cases and Babies “R” Us Infant Formula Powder cans 23.2 oz. or larger.

4. Free LeapFrog book or game. Earn a free Leap Frog book or game for every 4 LeapFrog Books or games you purchase.

5. Free American Greetings card. Earn a free American Greetings card for every 5 American Greetings cards you purchase.

6. Free “R” Us Rewards for Gift Registries. A newer benefit to this program is the ability to earn Registry Rewards. Upon creating a Baby Registry, link your Rewards “R” Us member number to it and you will earn Rewards “R” Us Dollars for every qualifying purchase anyone makes from your Baby Registry, up to 90 days after the event date indicated on your registry.

7. Other e xclusive member-only promotions. You will receive advance notice of in-store sales and special events. Occasionally, these notices will include special store hours reserved for Rewards “R” Us members.

Thanks, Chi-Town Cheapskate and Trish Tidings!

Your turn: What do you think of this rewards program compared to other store rewards programs?


  1. Jill says

    I think this rewards program sucks. I got $42 in rewards dollars but they issued 8 difference certificates in $5 and $6 increments. The certificates only last for 2 weeks and they are not the same 2 weeks. Four $5 certificates are eligible for the next 2 weeks and the other four $5 certificates are eligible for the last 2 weeks of January. Then in the small print, each certificate states they cannot be combined with other purchases.

  2. Anna says

    Jill, the certificates I received said nothing about combining them. I would double check the exact wording of the coupons to make sure they cannot be combined. If it just says "cannot be combined with other purchases" I would think you cannot use them on past purchases. However my certificates only say the following:

    In store only. Offer valid for Rewards“R”Us members only. Membership number must be presented at time of purchase.Excludes diapers, formula, gift cards, photo studios, Motherhood Maternity, Buyer Protection Plan, assembly fee, breast-pump rental fee, delivery fee, and shipping & handling.“R”Us DollarsCertificate(s) can be used toward the one-time purchase of qualifying products at Toys“R”Us and Babies“R”Us. Certificate must be surrendered at time of purchase and value is forfeited if item is returned. Certificate prorated among eligible items purchased. Void where prohibited.

    Valid USA only.

    Cash value 1/100 of 1¢.

  3. Andrea Clements says

    THIS program really sucks. You may be a loyal seasonal shopper expecting these rewards in the mail and suddenly they go unexpectedly to email and expire before you open the attachment. Not very rewarding and the changes to the program were not well announced sent to unmonitored and possibly invalid email addresses. So frustrating in fact I will use the target 5% every day back card for all future TOYS. HA AH AH

  4. JH says

    I agree with Jill. I just filed a complaint with BBB. Also, from complaintsboard: I had problems with the rewards R Us program and was being told I wasn't going to get the $50 I was due from a single large purchase made in December 2010 – because the cashier didn't scan the card for that transaction. And that was right after the cashier signed me up for the program / gave me the card and at the end of this large transaction I asked 'My rewards card number is in there, right? And was told yes. Calling their 800 customer disservice number, I was told by 2 reps and their manager that they are very sorry but 'there's nothing we can do retroactively'. And the store manager said the same thing!

    I told them we'll spend the hundreds of dollars we spent this past Christmas at Walmart. They couldn't care less.

    When I have a problem with a merchant, rather than post comments on great sites like this, I try to get in touch with executives to let them know the problem AND the need to get to them because their front line customer disservice people didn't resolve the situation. I did that in this case and they sent me $50 that I was entitled to and another (measly) $15 for my trouble. They have no incentive to pay out what you are entitled to – how many get told by 4 people that they aren't entitled to the rebate and just walk away? I told them I'd post these contact numbers on sites like this to help others that Toys is taking advantaged of.

    Please be sure to call these executives and hopefully they should help you better. Or at least you can be sure when you inform them you will shop elsewhere, the top people will hear that.

    Clay Creasey: Chief Financial Officer 973-617-5820

    Deborah Derby: Chief Administrative Officer 973-617-5746

    Julie – someone in charge of customer disservice 973-617-5742

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